Big Idea

• It’s the 11th Annual Boot Drop
• This celebration promises to be big and in person!
• The event features Boot Drops at 10 PM and 12 PM
• It’s free for all ages!
• Read more…

11th Annual Event Rings in 2022 in Prescott, Arizona

6-foot Illuminated Cowboy Boot to be Dropped from Palace Building’s Flagpole

Prescott, AZ. – After having to host a virtual event last year because of Covid, the planners of this year’s Whiskey Row New Year’s Eve Boot Drop are ready to help folks mark the end of the year in a big way and in person. Revelers can say goodbye to 2021 at the 11th annual celebration on Friday, December 31st, 2021 from 8:00 p.m. to 12:30 a.m. on Montezuma Street in downtown Prescott. The event, which will feature “boot drops” at 10 p.m. and midnight, is free to all ages and event promoters encourage safe celebrating at this outdoor event.

"We’re thrilled to have the event back this year. It’s time to celebrate and we’ll be providing a fun, yet safe outdoor event," said Matt Brassard, co-owner of M & M Entertainment & Production. “This is a favorite holiday event in Arizona’s Christmas City and we’re proud to help close out all the festive activities that take place here in Prescott.”

At each boot drop, the 6-foot illuminated cowboy boot will be lowered from a 40-foot flagpole, with fireworks lighting up the night sky. The 10 p.m. drop occurs at the same time as the New York City’s traditional “ball drop” and is popular with young families and those who wish to retire early. Many people stay to cheer both drops and enjoy the festivities.

Entertainment will be provided by DJ Eddie, spinning tunes so people can dance on the street, and hosted by Leza Live and Local from Magic 99.1 FM. There will be food and drink from street vendors, carnival games and rides and prizes given away throughout the night. Planners encourage people to dress warm for this outdoor event.

The event is presented by Prescott Outpatient Surgical Center. It is co-sponsored by the City of Prescott, Blind Brothers Arizona and Barrett Propane. Other sponsors include: Jersey Lilly Saloon, SpringHill Suites, Gurley St. Grill, Prescott Woman Magazine, The Office Cantina, Murphy’s Restaurant, Magic 99.1 KTMG FM, 92.9 KAFF FM, 97.9 KZGL FM, 93.9 KMGN FM, Arizona Shine 103.9 FM & 1450 AM, Prescott Trading Company, Northern Arizona Social, Hair Station 105, The Palace Restaurant & Saloon, Helken & Horn Advertising Agency, Spectrum Healthcare, AZ Super Plumber, EMI Print Works, CopperState News, Matt’s Saloon, FooteWork Auto License & Title Service, Pepsi, Hotel St. Michael, Northern Arizona Pain Institutes, Sparklight, Prescott Pro Sound, Action Automotive, Rosa’s Pizzeria, Center for Physical Excellence, The Bird Cage, The Daily Courier, El Gato Azul, Prescott Living Magazine, Prescott NOW!, and SignalsAZ.com.

For more information, contact Matt Brassard at 1-800-975-0013 or go to bootdrop.com.